Mumbai, India — March 2025 — In a landscape dominated by major studio productions, Obayifo Project has carved out a path that defies convention. Directed by Spanish filmmaker Paco Arasanz, this supernatural thriller is a case study in how independent cinema, when coupled with a bold and strategic release plan, can break into the global market. That journey began with a deliberate decision: launching first in India via OTTplus, and now, after its international success, heading to Mexican cinemas through CNMG Distribución.
Unlike typical indie films that prioritize local premieres, Obayifo Project took a different route. By choosing India as its first stop — via OTTplus, a key platform for culturally rich and daring content — the film activated a wider international rollout that has since taken it across continents.
The response in India was overwhelming. For three consecutive weeks, Obayifo Project dominated OTTplus as the #1 most-watched title, outperforming major Bollywood and international blockbusters and generating strong word-of-mouth buzz.
“India was never just a random choice; it was the cornerstone of our strategy. We believed Indian audiences would engage deeply with a story rooted in folklore and psychological horror,” says Paco Arasanz. “OTTplus gave us that first vital platform.”
Global expansion powered by partnerships
After its successful Indian debut, Obayifo Project continued its expansion with the support of Jolizco Films, the independent distributor led by Liz Díaz. Their collaboration helped the project secure key placements on platforms such as Amazon Prime, ClaroVideo, Tubi, Fawesome, and Found TV, cementing the film’s international footprint.
“Working with Jolizco Films allowed us to position the film beyond borders and take advantage of platforms aligned with our vision,” adds Arasanz.
In November 2024, the film reached a new milestone when it premiered globally on YouTube via V Channels, entering the Top 10 most-watched Mexican films on the platform.
A return home: theatrical release with CNMG Distribución
Now, after proving itself internationally, Obayifo Project will have its highly anticipated theatrical release in Mexico on March 13, 2025, thanks to CNMG Distribución. Under the leadership of Israel López, CNMG is championing the return of independent films like Obayifo Project to cinemas, giving audiences the opportunity to experience the film on the big screen.
“Israel López and CNMG Distribución immediately understood the film’s journey and believed in its potential for theatrical success. Thanks to them, we are completing this global cycle where it all comes full circle back to Mexican theaters,” explains Arasanz.
Recognition and critical acclaim
The film’s success is not only commercial. Obayifo Project is currently shortlisted for the prestigious Ariel Awards, Mexico’s highest cinematic recognition, highlighting its impact both internationally and at home.
Now streaming on OTTplus and Bcineet
While Mexican audiences prepare for the theatrical premiere, the film remains available to Indian viewers exclusively on OTTplus, the platform where it first found success:
Globally, it is also streaming via Bcineet, a platform focused on independent and auteur cinema:
“India was our first major step, but now, thanks to CNMG Distribución, we are bringing this story back home to Mexican cinemas — something we are deeply proud of,” concludes Arasanz.
About Obayifo Project:
Obayifo Project is a psychological horror-thriller blending West African folklore with contemporary tension. With its eerie atmosphere and mythological roots, the film examines universal fears through the lens of ancient legends and psychological dread.